I lived the first few years of my professional life on autopilot, pursuing a degree in engineering and taking the first job that came my way. Eventually deciding to take control, I moved to Canada to pursue higher studies in management. What started as a fun adventure turned into the most enlightening time of my life so far. I discovered my passion for user research!
I eventually went back to school again to gain the researcher skill set and stated my career as a user experience researcher! Over the last few years, I have worked with various kinds of organizations, in both, product and consulting environments.
Today, I bring my foundational knowledge and experience in the fields of user experience, engineering and management disciplines to the organizations I work with. Collaborating effectively with key stakeholders to identify business, design and user needs, my work informs business and design decisions while always advocating for the end users throughout the process.
Interested in working with me?
As a UX professional, being human-centred is at the heart of everything that I do. The product and services that we build need to add value to people’s lives and I take it as my job to ensure that they do.
I am driven to understand and help solve the right user and business problems. And I do so with diversity, equity and inclusion at the front and center of my approach.
I continuously works toward doing the work that helps build a better future, a kinder future, an equitable future. With that in mind, I prioritize working with companies that have a win-win business model and are environment conscious.
When I am not doing  UXy things, I am probably reading a non-fiction, watching a documentary, learning something new, trying out a new recipe, taking care of my physical and mental health, out on a hike or just sitting at a coffee shop observing people! If you see me in the wild, come and say hi :)
SIMRAN SINGH | 2023
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